Aston Martin's revenues soared last year as its new management team's plan to improve profitability and cut losses took hold.
Sales climbed 82% to 6178 units in 2021 – a reflection of 2020's pandemic-impacted operations – and the firm expects to sell more than 6600 units in 2022 as it expands its product line-up.
As a result, revenue was up 79% to £1.1 billion (a 14% increase on pre-pandemic 2019) and pre-tax losses were slashed from £466 million to £214m. Aston Martin says this reduction in losses comes "despite increased investment in brand and marketing activities" as well as higher depreciation and the amortisation of its £13m government furlough payout.
The financial improvements are a result of the impact of the marque's Project Horizon transformation strategy, implemented by new CEO Tobias Moers and chairman Lawrence Stroll.